Wholesale and Commercial Bureau
Traditional wholesale is only one part of the equation. AP8 connects brands built around objects, from fashion to art, with retailers, hospitality groups, corporate partners, and strategic collaborations that create long-term commercial value.
About AP8
AP8 is a commercial bureau working at the intersection of object-based design, fashion, retail, hospitality, and luxury partnerships.
We help object-driven brands, and the fashion brands among them, expand internationally through wholesale representation, while unlocking new revenue opportunities beyond traditional distribution.
From introducing collections and objects to leading retailers, to creating collaborations with hotels, corporate clients, and lifestyle partners, every project is built around one objective: sustainable commercial growth.
Our Services
Traditional market expansion for object-based and fashion brands ready to scale internationally.
We identify commercial opportunities beyond retail and build partnerships that generate new revenue.
Who We Work With
Object-based and fashion brands with commercial ambition. From independent designers entering international wholesale for the first time, to established brands building new revenue channels beyond retail.
Why AP8
By combining wholesale expertise with partnership development, we help brands grow across multiple revenue streams instead of relying on a single sales channel. Every brand has opportunities that haven't yet been explored. Our role is to identify them, and make them happen.
International retail representation across EU, US, Middle East, and Asia. From boutique concept stores to major department stores.
Hospitality, corporate gifting, brand collaborations, and strategic partnerships that create revenue beyond traditional retail.
Audits, roadmaps, and consulting for brands that need to restructure or build their commercial infrastructure before going to market.
Case Studies
GUNIA Project had strong product across ceramics, silk scarves, jewellery, and candles, along with real cultural credibility, and was ready for international growth. The brand needed a partner to build that expansion from the ground up: identifying the right global markets, the right partners within them, and a commercial strategy to reach hospitality groups, corporate gifting platforms, and PR agencies at scale.
AP8 leads GUNIA's international commercial expansion, building a global partner map across hospitality, corporate gifting, and PR and event seeding, and developing a tailored pitch strategy for each category and market.
AP8 leads international market research and partner segmentation, builds target lists across hospitality groups, gifting platforms, and PR and event agencies in key global markets, and runs direct outreach and pitching, initiating commercial dialogues and handing qualified conversations to GUNIA's team for continued relationship management.
GUNIA now runs an active international commercial pipeline, with live conversations underway across hospitality, corporate gifting, and PR seeding in multiple global markets.
Anna October needed clarity across two separate but connected parts of the business: how its wholesale sales operations, agent and showroom performance, and buyer communication actually functioned day to day, and where its B2C revenue, paid marketing, and website conversion were underperforming relative to potential.
AP8 ran a combined commercial audit and roadmap covering both channels: a structured review of sales operations, team structure, and buyer relationship management on the B2B side, and a full audit of revenue drivers, paid and organic channels, and on-site conversion on the B2C side, followed by a single, unified roadmap.
On the B2B side, the audit reviewed internal team structure, wholesale agent and showroom performance, sales cycle and buyer communication flows, follow-up and ATS methodology, and CRM and KPI reporting, benchmarked against EU boutique brands of comparable size. On the B2C side, the audit reviewed revenue and hero product data, volume versus margin performance, and assortment health, alongside a full account-level review of Meta and Google Ads structure and efficiency, an audit of existing email flows, and a conversion-focused review of homepage, product pages, and checkout.
A single, unified audit and roadmap delivered across wholesale operations and B2C performance, giving the brand one coherent set of priorities across both channels rather than two disconnected reviews.
Alice K needed a clear picture of what was actually driving revenue and profit across products, categories, and countries, and a realistic path to align B2C growth with wholesale readiness.
AP8 ran a full commercial audit covering revenue and margin reality, assortment and collection structure, pricing logic, marketing setup, and website conversion, followed by a roadmap defining clear next decisions.
The audit mapped true revenue and profit drivers versus volume-only products, reviewed PPC structure and spend efficiency against margin and logistics reality, and assessed email marketing and website conversion performance. The roadmap phase defined core versus seasonal assortment, positioning by category, a country-focused B2C growth plan, and a first B2B readiness assessment, including a wholesale margin calculator and pricing framework.
A complete audit and roadmap delivered across B2C performance and B2B readiness, giving the brand a clear, sequenced set of priorities for growth.
Paskal needed one external commercial partner to represent the brand consistently across international wholesale markets, rather than fragmented or ad hoc representation across regions.
AP8 was appointed as Paskal's sole external wholesale sales agent worldwide, with the brand's own internal wholesale team as the only parallel channel. The engagement opened with a dedicated onboarding phase covering initial market research, buyer-tier analysis, and outreach strategy, before active representation began.
AP8 manages direct buyer outreach and relationship development globally, maintains an active buyer pipeline, and leads meetings and negotiations with engaged buyers under an exclusive worldwide mandate. The engagement runs on renewing six-month terms, with buyer relationships AP8 develops protected for twelve months after any termination.
Active worldwide wholesale representation under a single-agent structure, with a growing international buyer pipeline built from the ground up.